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Ryan Stott

<p>At ProExpoLV, we don’t just organize events—we build experiences, create connections, and bring communities together. And when it comes to seniors, we believe they deserve events that are engaging, valuable, and tailored to their needs.

But why focus on seniors? Because they’re one of the most dynamic, loyal, and engaged audiences out there—and they deserve spaces where they can discover, connect, and thrive.

𝗦𝗲𝗻𝗶𝗼𝗿𝘀 𝗔𝗿𝗲 𝗮 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁, But They’re Overlooked

Let’s be real—most marketing efforts today are obsessed with Millennials and Gen Z. But what about the 55+ community? They control 70% of disposable income in the U.S., are more likely to be brand loyal, and value in-person interactions more than any other demographic.

At ProExpoLV, we saw an opportunity to create events specifically designed for seniors, where businesses can connect with them face-to-face, answer questions in real-time, and build meaningful relationships.

𝗦𝗲𝗻𝗶𝗼𝗿 𝗘𝘅𝗽𝗼𝘀: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗕𝗼𝗼𝘁𝗵—𝗔 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝘁𝗼 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀

When we started these expos, we knew they had to be more than just another trade show. They had to be places where seniors feel valued, welcomed, and excited to engage. So, we designed an event that:

✅ Provides Real Value to Attendees – From healthcare insights to financial planning to fun lifestyle products, seniors leave with practical solutions that improve their lives.

✅ Creates a Fun, Engaging Atmosphere – Giveaways, raffles, live demos—this isn’t a boring business expo; it’s an experience.

✅ Helps Businesses Tap Into an Underserved Market – If your business serves seniors, there’s no better way to connect than meeting them where they are.

But Let’s Talk Business—What’s In It for You?

If you’re a business owner, you might be thinking, “Sounds great, but does this actually make financial sense?”

We hear you. So, let’s break it down.

📊 The ROI of Senior Expos—Let’s Do the Math

💰 Booth Cost:

$625 per expo (or just $450 if you book 5+ events)

16 expos a year = $7,200 instead of $10,000 if you go all-in. That’s $2,800 saved!

👥 Attendees Per Event:

200+ attendees who are active buyers

Only 40 exhibitors, so you’re not drowning in competition

3-hour events = plenty of time for real conversations and conversions

(Bonus Tip: Bring snacks! Seniors love a good treat, and trust us—it works. 🍪)

📌 Potential Sales Per Event:

Baseline: 10 attendees buy your $100 product/service = $1,000 revenue

Best-case: 50 buyers = $5,000 revenue

𝗥𝗢𝗜 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻

🟢 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝟭: The “I Just Showed Up” Approach

Revenue per event: $1,000

Annual revenue (16 expos): $16,000

Total cost: $7,200

Profit: $8,800

ROI: 122%

🚀 𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝟮: The “I Actually Talked to People” Approach

Revenue per event: $5,000

Annual revenue (16 expos): $80,000

Total cost: $7,200

Profit: $72,800

ROI: 1011%

What If You Only Do ONE Expo?

Hey, we get it. Maybe you just want to test the waters. Let’s see how that looks:

📌 Cost: $625

📌 Minimum Revenue (10 sales x $100): $1,000

📌 Best-Case Revenue (50 sales x $100): $5,000

𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗥𝗢𝗜 𝗰𝗼𝘂𝗹𝗱 𝗿𝗮𝗻𝗴𝗲 𝗳𝗿𝗼𝗺 𝟲𝟬% 𝘁𝗼 𝟳𝟬𝟬%, 𝗱𝗲𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂 𝗲𝗻𝗴𝗮𝗴𝗲.

But here’s the thing—if you love making money and meeting new customers, why stop at one? The more expos you attend, the bigger your reach, the stronger your brand, and the higher your profits.

𝗦𝗼, 𝗪𝗵𝘆 𝗗𝗼 𝗪𝗲 𝗗𝗼 𝗜𝘁?

Because we believe in real connections. Because we know businesses thrive when they meet their customers in person. And because seniors deserve events that are designed just for them.

At ProExpoLV, we’re not just event organizers. We’re community builders. We’re bridge-makers. And we’re excited to welcome new businesses into our growing Senior Expo family.

𝗬𝗼𝘂𝗿 𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽: 𝗝𝗼𝗶𝗻 𝗨𝘀

🚀 Option 1: Skip it and wonder what could have been.

✅ Option 2: Lock in your booth, grab your swag, and start making real connections.

Your ROI is waiting—you just need to show up.

📞 𝗖𝗮𝗹𝗹 𝗥𝘆𝗮𝗻/𝗧𝗼𝗻𝘆 𝘁𝗼𝗱𝗮𝘆 (𝟳𝟬𝟮) 𝟯𝟯𝟭-𝟭𝟯𝟱𝟬

🔗 Register Now https://proexpolv.com/become-an-exhibitor/

#SeniorExpo #BusinessGrowth #Networking #ProExpoLV #Marketing<br></p>

Ryan Stott

Posts by Ryan Stott

Why ProExpoLV Creates Events for Seniors: More Than Just a Business